Feet On The Ave
No cost to advertise your business
Program Overview
THIS IS A FREE PROGRAM
Feet On The Ave is sponsored by Vineland Downtown Improvement District and was created to help advertise and promote your businesses on Facebook and Instagram.
We are offering 2 ways to advertise your business.
- Generic Branding – This is a non-promotional type of advertising and is meant to keep your business in front of consumers.
- Promotional – This is a result-oriented type of advertising where you offer a special or discount.
A Generic Branding Ad will typically include your business information and value proposition.
- Example: ABC Pluminging Company, “The Best Plumbers in Town” Located on Main Street, Your Town. Call today for all your plumbing needs – (123) 123-1234
The success of the Promotional Ad relies on two key points:
- How good the offer/coupon is.
- How long your ad runs (Advertising campaigns should be NO LESS THAN 3-6 MONTHS)
You should consider an offer or coupon that includes one of the following:
- Buy something and get something FREE. (Buy a movie ticket and get a free bag of popcorn)
- Buy One Get One FREE (Buy a dinner entree and Get One FREE) Remember you can limit the days of the week that the offer is accepted.
- Buy One Get One 50% Off
- Big Discount 50% Off – (10-20% off does not motivate consumers to react)
- Free something for simply stopping in. (Get a free T-Shirt for stopping in when you spend $XX.)
Remember you are not paying for any of the advertising costs to promote your location or your great offer! So MAKE SURE YOUR OFFER IS A GOOD ONE!
If you need assistance please contact the Vineland Downtown Improvement District at 856-794-8653
Feet On The Ave Registration
Sample Digital Coupon
Below is what a typical digital coupon will look like on a mobile phone. You can click on the “Get Your Burger” button and go through how the coupon will work on your customer’s phone as well as how your location will redeem the offer at checkout.
